The modular design brought order to the products’ display: “Considering we had over one thousand different bottles, each with its shape, size, color and label, the modularity of the design, with its rhythm and repetition, introduced a deliberate order in a potentially chaotic, noisy context. We felt we needed that visual systematization and subtly reinforced it with the illumination. But we equally needed to strike a balance: if we overdid it, each individual product would get lost in its context.” The best balance between modularity and individuality was found by designing four different types of display boxes, with each design coming as a precise consequence of the particular shapes, presentation characteristics and resting needs of each specific kind of bottle.
Each module consists of four pinewood display boxes, with a storage area underneath. A palette of dark rich tones was elected throughout the store to convey a sense of luxury and coziness, contrasting with pinewood features. “There’s a recognizable image of what a wine store should be, with endless walls of bottle shelfs and pine boxes, but we felt this kind of wine store ended up banalizing the product. Though still establishing a connection with the traditional wine store through the use of pine wood elements, we wanted to present the product as something really special, like a luxury item,